Conscious Fashion: Fashion for a Cause

Known for chic, sophisticated styles, it may come as a surprise that Kate Spade New York has launched collections that were developed and produced in war ravaged countries such as Rwanda. In honor of  International Women’s Day, their latest line launched last Thursday and stems from a relationship established in 2007 with Women for Women International (WFWI). Educating women about their rights, WFWI works with women in war torn and impoverished countries. As part of the program, women are enlisted in a year long course that provides them with training and education; women are taught not only fundamentals, they are given tools that will enable them to forge a better life for themselves and their families.

Although Women for Women International operates in eight countries, Kate Spade New Yorkhas chosen to actively participate in the program established in Rwanda. The creative process is similar to that of any other fashion line; chief creative officer, Deborah Lloyd, searches for design inspiration by visiting local Rwandan markets and female artisans. Lloyd seeks out designs that can be infused with local colors, textures and patterns. By spending time talking with the local female artisans, Lloyd is able to learn more about the local culture and devise whether or not a production idea can become a reality.

Once the materials and designs have been decided upon, the local women are trained on how to create a hand-crafted product that is in keeping with the company’s brand image. This provides women with not only a skill that can more than double their earning powerbut an opportunity to forge a better life. By contributing to the family’s income, women gain respect from their husbands and are less likely to be beaten. In addition to the new found respect from their husbands, the women also gain a sense of self-empowerment and increased personal respect.

The effects that this program can have on a woman and their families are life altering. Due to this, its imperative for the revenue to be consistent and not volatile like certain fashion fads. Lloyd and the Kate Spade creative team carefully select designs that will be sustainable and have longevity. To do this, Lloyd is constantly on the hunt for the next design project and remains open to incorporating new textiles and shapes.

Photo Credit: The High Low and Kate Spade